Build An App People Will Use Longer Than A Day Or Two

An all-encompassing guide to creating successful apps



What does it take to create successful mobile apps?

Hint: it's more than slick design and concise code, though, that's as far as many people get. We're going to take you through the process from start to finish and show you what separates the apps that people use from the apps they don't.

This book is designed to be both a step-by-step guide to creating new apps, as well as a reference guide to use at any particular step if you already have an app underway.

Having a thorough understanding of all the components involved in building a successful app will allow you and your team to stay aligned, communicate efficiently, create a better experience for your audience, and ultimately deliver a more profitable product.



"I launched my first app with moderate success. After receiving an early version of the sample book I quickly discovered many areas I can greatly improve. I can't wait until the full release!"

Casey Brown - Baseline Creative



What You'll Learn


Too often people have a great idea for an app but it's never built because the process of successfully creating and launching an app is overwhelming. Worse yet, people may spend their precious time and hard-earned cash building it, and after the launch they sit back and wait for sales that never come.

Clearly, there's a lot more to creating an app than design and code, but what? That's exactly what you will learn in this book (don't worry, we'll cover design and code too). Packed with hands-on knowledge from ourselves as well as other several industry experts, we're going to fill in the gaps with you to take your idea or product to the next level.

With The Bootstrapper's Guide to Creating Apps you'll learn:

  • What makes certain apps more successful than others
  • Why you need to start marketing before you have a product
  • How to use analytics to inform design and marketing decisions
  • How to determine if there's a market for your app
  • If the final project deliverable will justify the project costs
  • Ways to increase the growth of your app after launch


What to Expect

The Book

A 100+ page professionally designed ebook will be delivered as a PDF, perfect to read on your desktop or tablet.


Expert Interviews

We talk with industry experts from Google and Instagram to discuss best practices and learn from their experiences.


Video Tutorials

We created video tutorials that cover useful tools for prototyping, analytics, as well as how to setup app store accounts and more.

Detailed Case Study

A full case study of the most popular app for the Phoenix Light Rail - Find My Train, covering everything from inception to today.


Template Files 

We've compiled several of our most used templates for your use, including templates for wireframes and app submission screens.


Sample User Interviews

Talking directly to potential users helps ensure you'll meet their needs. Sample interviews help ensure you'll ask them the right questions.



About the Authors


Adam Mann

Hi I'm Adam, a design consultant and partner in multiple startups based in sunny Phoenix, AZ. With a design career originally focused on branding and web design, my venture into apps began in 2013 with the release of Find My Train. Known for its innovative user interface, the app has been very well received, and still receives press coverage years after launch. I have spoken about apps at Startup Week, and write about apps and creative life on my blog.

Originally a Michigan native, I make sure to take advantage of the great weather here in Arizona. An avid outdoorsman, I spend much of my time away from the computer hiking, camping and exploring the beauty this state has to offer.


Kirk Morales

My name is Kirk and I'm a technology entrepreneur, advisor and currently Founder & CEO of Intrakr, a web-based inventory management solution for small and micro businesses. Passionate about building simple and useful tools, I have been working with startups and small businesses since I founded my first software company at the age of 15. I enjoy putting my problem solving abilities to good use by helping new and growing companies.

I have lived on both ends of the country, having been born in Brooklyn, NY and now living in Phoenix, AZ. I also enjoy traveling and learning about new cultures as well as competing and coaching in the sport of Olympic Weightlifting.