You don’t have to be a designer to understand how powerful and influential design can be. The real value of design becomes apparent when viewed as an investment, not an expense. If done correctly it will increase your return on investment, capture peoples attention, and can even be the deciding factor between your product and another.
As design has grown to be such an integral part of startups, you can no longer afford to have design be an afterthought. As Wells Riley says “It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass”. Design can be a key factor in success – or failure. As more and more companies realize this, the value of good design is becoming hard to ignore. And why would you want to? Some of the most successful companies, such as Apple, Square, and Twitter, have coined their success on brilliant design.
Some things to consider:
- Design can provide your first opportunity to reach out to a potential customer. First impressions do last and are extremely important. Your product design and promotional materials are often your first impression to consumers.
- Design can determine who will even bother to look at your product. It must be designed with a specific target market it mind. It can literally set peoples expectations of your product. Almost 75% of consumer spending is impulse purchases. If your product is not well-designed you are missing out.
- Design is not only graphics and photos. Interface design and experience design are just as important. Digital media today is very interactive. The ways people interact and experience your brand must all be well-designed and carefully thought out. It could be a website, iPhone app or a postcard. Each of these create unique opportunities to make a lasting impression on somebody. You must engage your customer.
- Design can control the flow of customer interactions. If there is a certain section of your website that you would like to make sure people use, draw attention to it by making it a central feature of the design.
- Design should be practiced throughout a company. In a popular interview with Fortune Magazine, the late Steve Jobs said: “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product.”
The bottom line is design affects sales. Design will grab peoples attention. Design makes your product memorable. If sales are important to you, and I’m sure they are, then design should be too. Great design can increase sales while poor design will hinder them. Finding the right designer that understands this and not only how to make things look good is crucial. It should be just as much about the functionality and interactivity of a product as it is about aesthetics.