You’ve set up your first meeting with a design team. You’ve had so many ideas that have been floating around in your head that you are excited to finally bring to realization. But, if this is your first rodeo with designers, you might have no clue what to expect or what you should do prior to beginning the design process. Even if you have worked with designers, there are always ways to make your meetings more productive as well as enjoyable.
Preparation is important for a successful and productive meeting. Often your main goal for the first meeting should be to develop a relationship. Not all teams work the same way. You may meet with several teams before you find yourself feeling the right connection with.
So, what should you bring to your first meeting?
Your thoughts (thought out)
A designer can ask all the right questions, but if you don’t have any answers it can obviously hinder the process. That’s not to say you need to know everything, ideas and concepts will develop as the design process unravels, but make sure you have some things to talk about. There’s going to be a lot of questions. It’s not production time yet, but the creative team is going to need a thorough understanding of what exactly you are trying to achieve and how you plan on achieving it.
This may not apply to everyone, but say you are looking to develop branding for a cleaning product, go ahead and bring a sample for the designer to test out. Let them experience first hand why people will love your product as opposed to telling them why. The better they know the product the better they can represent it. When they truly love a product they will be that much more passionate about helping it succeed Read More