You don’t have to be a designer to understand how powerful and influential design can be. The real value of design becomes apparent when viewed as an investment, not an expense. If done correctly it will increase your return on investment, capture peoples attention, and can even be the deciding factor between your product and another.
As design has grown to be such an integral part of startups, you can no longer afford to have design be an afterthought. As Wells Riley says “It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass”. Design can be a key factor in success – or failure. As more and more companies realize this, the value of good design is becoming hard to ignore. And why would you want to? Some of the most successful companies, such as Apple, Square, and Twitter, have coined their success on brilliant design.
Some things to consider:
- Design can provide your first opportunity to reach out to a potential customer. First impressions do last and are extremely important. Your product design and promotional materials are often your first impression to consumers.
- Design can determine who will even bother to look at your product. It must be designed with a specific target market it mind. It can literally set peoples expectations of your product. Almost 75% of consumer spending is impulse purchases. If your product is not well-designed you are missing out.