The effectiveness of a website can be determined in many ways. What you are looking for is the sites ability to attract targeted traffic and more importantly retain that traffic by satisfying the viewer by delivering relevant information or converting on a specific task.
Simply Adam Mann's five evaluation components:
Each website should have set objectives it is trying to achieve, and those objectives are achieved by the functionality incorporated in the site. In order for the site to function efficiently, the site must be easy to navigate. It should have a clear content hierarchy to direct the flow of traffic, helping the site to be very intuitive to use. “Undesigned“, or minimalistic websites often take this to the extreme by stripping down a site to it’s most basic, raw and practical form.
The content on a site should be as thorough yet concise as possible. In order to do this you need to “focus like a laser” as Steve Jobs says. Do not get distracted, make sure every words counts. You only have a matter of seconds to capture somebody’s attention on the web. Delivering a concise message in as few words as possible can be a difficult task, all while keeping search engine optimization in mind. Research should be done on your target market, and you must constantly re-evaluate who your audience is to make sure you are actively engaging them.Read More