Frequently Asked Questions
What exactly do you do?
I create visual solutions to written problems. This can include many types of media, but most often you will usually find me working on websites, branding, apps, user interface & experience design. This includes a lot more than making things pretty. It's important to look at a company's core objective, evaluate their messaging, and revisit their entire user experience to determine how to reach their goals.
Can you describe your work?
My work follows the "keep it simple stupid" method - hence "Simply Adam Mann". This allows for a more efficient and functional experience void of superfluous content, so the user remains focused on the goals at hand. While actual design aesthetic can vary based on the needs of clients, personal tastes usually reflects weathered materials with subtle textures.
What are your thoughts on current design trends?
Too much of the design I see produced today lacks an understanding of how to convert its viewers into paying customers. I feel majority of designs should be clean, well thought-out, attractive, and most of all, functional. Great aesthetics are important, but how the design relates to company goals is equally important.
Where did you study design?
I actually hold a Bachelors of Architecture Degree from Lawrence Technological University, Michigan, with no formal training in design. I graduated and worked in the field for two years while I developed a passion for graphic design before deciding to pursue that instead.
What inspired you to make the switch to graphic design?
My father has always provided my family with a great and comfortable life, but at the cost of not enjoying what he does for a living. So while growing up he would urge me to do what I love and follow my passion. Once I realized that architecture wasn't my true passion, it was only a matter of time until I figured out a way to break into graphic design.
If you could have any super power, what would it be?
Flight. There are many close runner-ups, like invisibility, teleportation, and breathing underwater, but the thrill of feeling absolute freedom with no physical boundaries is what really captivates me. Not to mention it would be great to see my family in Michigan without having to purchase plane tickets!
Have any other questions?
Just ask! I'd love to hear from you.