Truce

Partner /
Brand Director

At Truce our mission is to remove harmful chemicals from your home by offering a complete line of safe, simple, and effective cleaning products. All of our products are 100% toxin-free, and are available at Whole Foods, SproutsThrive Market, and the Truce website.

Responsibilities
Branding
Interface design
Packaging

 
 
 
 

Branding

Truce—previously known as Herb'N Organics—was in the middle of a rebrand when we first spoke. As relations fell apart with their previous agency, it became my role to put together the pieces of a half-developed brand and deliver the final product. This included helping launch the new brand to customers, implement the design strategy across new packaging, and launch a new website.

 
 
 
 

Interface design

The strength of Truce products is in their simplicity, with each product only containing 7 commonplace ingredients or less. We wanted to reflect this simplicity through all customer touch points with the brand, including the website design. Product benefits and features are prominently displayed, with special attention given to ensuring the purchase path is as painless as possible.

 
 
Simply Adam Mann Graphic Design Phoenix Arizona for Truce All-Natural Toxin-Free Cleaning Products
 
 

Packaging

Continuing to focus on the brand's simplicity, the packaging is clean, simple and straightforward. Bold, colorful designs with ample negative space allow the products to not only stand with confidence on store shelves, but also separate themselves from the competition. Because similar bottle shapes are used between products to save on costs, an added benefit of the color system is customers can easily identify products.

 
 
Simply Adam Mann Graphic Design Phoenix Arizona for Truce All-Natural Toxin-Free Cleaning Products
Simply Adam Mann Graphic Design Phoenix Arizona for Truce All-Natural Toxin-Free Cleaning Products
 
 

Marketing materials

With a near-limitless amount of benefits to using non-toxic products, we chose to highlight a select few that are most relevant to Truce. Each piece of marketing material is designed with a specific goal and clear actions targeted to the reader. The example booklet below is a product catalog used to market to distributors at national natural product expos.