Truce—previously known as Herb'N Organics—was in the middle of a rebrand when we first spoke. As relations fell apart with their previous agency, it became my role to put together the pieces of a half-developed brand and deliver the final product. This included helping launch the new brand to customers, implement the design strategy across new packaging, and launch a new website.
The strength of Truce products is in their simplicity, with each product only containing 7 commonplace ingredients or less. We wanted to reflect this simplicity through all customer touch points with the brand, including the website design. Product benefits and features are prominently displayed, with special attention given to ensuring the purchase path is as painless as possible.
Continuing to focus on the brand's simplicity, the packaging is clean, simple and straightforward. Bold, colorful designs with ample negative space allow the products to not only stand with confidence on store shelves, but also separate themselves from the competition. Because similar bottle shapes are used between products to save on costs, an added benefit of the color system is customers can easily identify products.
With a near-limitless amount of benefits to using non-toxic products, we chose to highlight a select few that are most relevant to Truce. Each piece of marketing material is designed with a specific goal and clear actions targeted to the reader. The example booklet below is a product catalog used to market to distributors at national natural product expos.