"Why does one choose to use Gmail over Yahoo, Medium over Blogger — if the features are 99% the same? It’s definitely not about disrupting usability standards. It’s about that additional layer of sophistication that can only be achieved when you put enough time and brainpower into the tiniest details, the most subtle animations, the most elegant transitions."
What am I up to?
The quote above resonated with me the 100th time I read it just as strongly as it did the first time I read it. It describes the level of quality that I strive to reach with all of my work, and couldn't have articulated it better myself.
I have been bringing that passion to my work as a designer since 2009. During that time, I've taken time away to help launch and partner with several startups in the Phoenix area—namely Truce, Hopscratch, and Find My Train.
Projects have included a variety of fast-paced, collaborative environments coordinating with marketing, development, and content teams. I've created brands from the ground up, lead team efforts in UX/UI, designed responsive websites and e-commerce stores, built web and application prototypes, and more.
I'm currently a design director and partner at an Arizona-based startup—Truce—while co-authoring a book about mobile apps. I am also accepting select work that focuses on my skills in branding, interface design, experience design, and product design. Looking for help growing your company? Send a message to get in touch.
Visual identity, brand assets, type design, lettering, collateral, marketing materials, brand guidelines
Visual design, responsive websites, high-fidelity mockups, UI kits, pattern libraries, icon design
Wireframing, user research, user flows, interactive prototypes, interviews, usability tests
8 Things you might not know about me
I was born and raised in Michigan
I'm proud to be a midwesterner. I spent the first 24 years of my life in Michigan, and visit family often. I'm appreciative of my formative years and the values the region has instilled in me.
I now call the desert home
Phoenix is home now, and I love it here. Living downtown I hardly drive, the community is tight-nit, and the state as a whole is beautiful and asking to be explored.
I have a degree in architecture
After getting my degree, I worked in the field for two years before heading across the country to start over. I still love architecture, but turns out a 9-5 office job wasn't for me.
I want to be car-less, but love cars
I would love to never need a car again. But, I love cars. Not a car you need to get from A to B, but a car I love to drive for the sake of driving. I'm from the motor city after all.
I traveled the world for a year
I love all things nature
A lover of everything outdoors, I spend much of my time exploring and photographing nature. No cars, no technology, just me and the great outdoors—and maybe a few friends.
I am an urban advocate
I favor urban centers over suburban sprawl, where walking is faster than driving. Living in downtown Phoenix, you'll likely find me on a bike, at a coffeehouse, or enjoying an old fashioned.
I have a dog, Murray, and he's the best
I'd like to take more credit than I deserve, and pretend I'm a dog whisperer. In reality, Murray just happens to be a very friendly, calm (he doesn't even bark!), cute and loving dog.
Have any questions?
Let's connect! I'd love to hear from you.