Chassi
Chassi specializes in process optimization for private equity-sponsored companies, and I’ve led all their design efforts since joining as employee number six in 2017. My work includes shaping product UX/UI, crafting a cohesive brand identity, and building a polished web presence.
Year
2017 - Today
Services
Product Design, Web Design, Branding
Website
We’ve embraced a dark, bold design language with high-contrast elements to create a contemporary, professional look that resonates with private equity firms and their growth strategies.
Our website uses tech-focused imagery to showcase Chassi’s expertise and innovation in process optimization, while maintaining an intuitive, clean, and streamlined user experience.
The result is a website that not only emphasizes Chassi’s value proposition but also strengthens its position as a leader in process optimization.
By focusing on the user journey, the site makes it easy for potential clients and partners to engage with Chassi and explore our services.
Application
Chassi’s application is a powerful tool designed to drive data-focused process optimization for private equity-backed companies.
The main challenge was presenting complex information in a way that remains intuitive and easy to understand. The design aesthetic is simple yet effective, with a focus on maintaining a clean, straightforward interface that prioritizes usability.
Every element is carefully considered to ensure a seamless user experience, even when handling large amounts of data.
In a space often dominated by overwhelming interfaces, Chassi’s application stands out as a breath of fresh air.
The goal was never to sacrifice power for simplicity. Instead, we’ve managed to combine the two, making the application both highly functional and visually appealing.
Branding
As Chassi’s target demographic evolved, we saw an opportunity to refresh our brand and elevate its presence across all touchpoints, taking a comprehensive approach to modernizing our visual identity.
We developed brand guidelines that embrace a bold, high-contrast aesthetic, incorporating new font and spacing standards for a cleaner, more cohesive design across platforms. Our color palette shifted to darker tones, adding depth and sophistication, while our imagery adopted a more tech-centric style to resonate with our audience.
The rebrand also included a complete overhaul of our pitch decks and marketing materials, offering a polished, consistent visual experience that reinforces our mission to make complex, data-driven solutions simple and approachable.
Ultimately, the rebrand wasn’t just about updating our look—it was about strengthening our connection with our audience and reflecting Chassi’s commitment to innovation, clarity, and efficiency.
